9 Steps to a Successful Soul-Satisfying Health Coaching Practice
In this international best-selling book, Dr Shaunna reveals how and why most Health Coaches get stuck when trying to build their dream practice and how you can avoid these common mistakes.
If you are looking to break free from a stressful career to create your own signature wellness program without putting your family at risk, this book was written for you. Follow these simple baby steps that are easy to implement and will move you in the direction of your dreams.
The 12 Step Blueprint to Doing The Significant Soul-Satisfying Work You Love
Dr Shaunna reveals the secrets to leveraging your time and expertise as a health coach to make a scalable and sustainable difference in this international best-selling book. You will also discover the secret to turning up your financial thermostat, so your success is inevitable.
It's time to stop repelling your clients and learn the specific way to articulate your message to not only attract clients but have them beg to work with you!
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"If you want to get on board and BECOME A SIX-FIGURE CEO, this is the place"
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"I HAVE MULTIPLE SIX-FIGURES in my business"..."and I'm able to SERVE PEOPLE GLOBALLY"
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"EARNED MORE THAN $140,000" ... "in my FIRST YEAR here" ...
"really recommend this process"
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"SIX-FIGURE INCOME CONSISTENTLY"
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What if you could make a real difference - without sacrificing your health, your family, your relationships AND make a real living?
The foundation of my mission
Since I was 14 when my grandmother died of cancer, it has been my mission to help people live their longest, healthiest, happiest lives. That core mission has been behind everything I have done as I search for the most effective and impactful ways to serve. This initially led me to medical school, where I became a medical doctor and eventually a subspecialty radiologist with a particular interest in ultrasound interventional radiology.
Discovering the root cause
Twenty five years as a medical doctor allowed me to realize that at least 70% of everything I imaged as a radiologist could’ve been prevented with a healthy lifestyle. Despite massive efforts in the medical system that exhausted and strained doctors, nurses and other health professionals, beyond their capacity, the epidemics of diabetes, heart disease and cancer all continued to rise. I wanted to shout from the rooftops that “it doesn’t have to be this way!” But in this fast-paced system where people are pin-balled back and forth from test to test, it is very hard to get to the root cause and get true healing done. It was also as if people thought that they could do whatever they wanted to their bodies and if they got sick, they could just go to the doctor who would “fix“ them. I think that’s why I became a doctor so that I could “fix“ people. But it doesn’t work that way.
So here I was bloated with stress, exhausted - missing huge chunks of my four sons’ lives, and realizing I wasn’t getting any closer to helping people live their longest, healthiest, happiest lives and in fact, I was moving quickly in the opposite direction and it was now threatening my own life. (In fact, it did cost some of my medical colleagues' lives.) I knew there had to be a better way.
From Medical Doctor to Health Coach:
A bold transition to further my mission
A late night desperate web search lead me to the Institute for Integrative Nutrition and opened me up to the world of health coaching. The holistic message and this proactive approach immediately and viscerally resonated with me and everything I had observed to be true. I eagerly set out and flew from Canada to New York for live weekend classes they held back then, while working at a tertiary care hospital on the weekdays, while raising my four children (and massively grateful for my husband who could hold down the home front in my absence). It was a wild and amazing, incredible, life-changing journey!
I began health coaching in the pockets of my time and at one point I had all of my health coach clients off all their medications! I did not take them off their medications - their doctors did as a result of the amazing improvement that can be achieved through lifestyle changes. This was a very enjoyable and satisfying experience for me and my clients! I knew we were onto something given these amazing transformations...
However, to find a way to make the difference that I knew I wanted to make as a health coach was not easy in the nonexistent spare time leftover after working full time at a tertiary care medical centre, in addition, every other week on call 24/7, while being a mom to my four young sons (who as young Canadian boys all played hockey back in those early days). To grow a health coaching practice seemed like an impossible feat. To be honest, most health coaches massively struggle with finding their way to a successful practice and I know exactly how that feels. (But it doesn’t have to be this way)
As a doctor, I had tons of patients and massive waiting lists. But as a health coach … where was everyone? Running my medical practice had associated ongoing expenses that were high and so I couldn’t just quit my medical practice to become a health coach. I was asking a lot of a little growing health coaching practice to replace a subspecialty radiology income - especially with extremely limited time to do this. To be honest, it took me years and cost me well over $100,000 to figure out how to create a successful, sustainable health coaching practice. I primarily learned this through trial and error, which I absolutely do not recommend. But to this day, I do not know of another successful medical doctor who left their successful medical practice at the top of their game to become a successful health coach. To my knowledge, I am the only one on the planet and I am certain I was the first. And you can bet that no one thought that leaving a successful medical practice to become a health coach was a good idea!
So, if you are looking to transition out of your current career or situation in life to become a successful health coach, I know that most people do not believe in you…but I do. There absolutely will be times when nobody believes in you except for yourself. And even then, there may be times when you lose belief in yourself...
However, I did figure it out! I was able to break free from my medical career to create a thriving and soul-satisfying health coaching practice that makes the difference that I truly wanted to make!! Words cannot express how amazing that feels! It is truly worth the journey to be able to work with who you want, when you want, where you want and how you want. Ahhh - Freedom. Priceless.
The next evolution of the mission
For years I enjoyed a successful soul-satisfying six figure health coaching practice. Over the years, many health coaches who saw that I was successful asked me for tips and I generously shared, but my primary focus was on my own clients.
Then in 2018, I had the opportunity to speak in front of thousands of health coaches as the emcee of an event and as a teacher. Deepak Chopra was the keynote speaker and it was an incredible event.
The caliber of these health coaches was absolutely amazing! Some of them had gotten their mother off rheumatoid arthritis meds. Some had gotten themselves beyond an autoimmune condition and some had gotten their dad off diabetes meds and they wanted desperately to help people. But unfortunately, hardly any of these health coaches were actually health coaching or not nearly to their potential. And I get it. I had first hand experience with this. I remembered how tough navigating that path was. But in that moment, as I was fully aware of the rising epidemics of chronic disease and the tremendous untapped potential talent of these healers - I knew the cost of wasting this talent was too high. I knew there were people literally dying for these health coaches’ help. At this point in my career, I had already cracked the code on creating a successful practice and I decided to write a book and share with these coaches exactly how to create a successful soul-satisfying health coaching practice. My intention was to give this book away for free to as many health coaches as possible so that we could get more of them out doing the work that they knew they were meant to do...
So I wrote my book Free to Heal. While I was writing my book, I had a health coach ask if I could help her create a signature program. I replied “No. I’m writing my book.” Then within three days, I had three health coaches ask me the exact same thing!
I was stunned! So I reasoned that if there were three people, I would help them as a tiny group and before we started - late one Friday night, I popped on a Facebook live to let anyone know that I was helping a few health coaches create a signature program and if there was anyone else wanting the same thing to let me know. Within one week there were nine people and we closed the door on our first class to our first Awakened Healers program.
Tapping untapped healing potential
One of those first clients that came to me was Rachel B. I liked Rachel from the first moment I talked to her as I am a well-known champion for the underdog. Rachel had grown up as an obese, dyslexic child and she desperately wanted more than anything to prevent child obesity. She had graduated as a health coach but was struggling to get clients and was the mom to five young kids and wondered if she just had to give up on this health coaching thing and stay at her day job as an X-Ray tech...
But what Rachel had discovered in her journey was the power of gut health and, as she improved her gut health, she lost 70 pounds and she knew she could help other moms do the same. As a mom of five kids, she knew how challenging it was to cook healthy meals for a family despite good intentions and was uniquely and compassionately qualified to help these moms and she was an expert in this niche. So, using her special expertise, we created her signature program that helped busy moms get a healthy gut, lose weight and, in turn, create healthy families and be on track with her desire to prevent childhood obesity.
This was fantastic but Rachel and I were not done yet! At the end of the Awakened Healers program, Rachel said “Thank you very much. I love this niche and my program.” But she wanted to continue and have me walk her through to a six figure health coaching practice. Which I did! I reverse engineered what I had done and while we were creating Rachel's six-figure health coaching practice, I wrote the next book, Six-Figure Health Coach.
It’s one thing for ME to create a six-figure health coaching practice but it was another to teach someone else. This was phenomenal! We now had a reproducible 12 step blueprint that health coaches could use to create their own success!
As of this writing Rachel has a multiple six-figure practice. She was able to leave her work as an x-ray tech to become a full-time health coach and live life on her terms. She continually upgrades her skills and talents and she even has a wellness centre now called Whole and Well Co. It is astounding to me the number of lives she’s touched, and the magnitude of the difference she’s made - including within her own family. It is truly magnificent how far she’s come from that first phone call where she didn’t know her niche, she couldn’t find any clients and she was wondering whether she had to give up on this whole health coaching idea. It truly feels like she and I were destined to connect and our connection was divinely guided. I truly feel a soulful connection to the work I do and each of the select few people that I work with now. I know each of us were meant to connect and work together for the greater good and I’ve learned to trust this process.
I founded The Health Professional Academy to mentor health coaches to uncover their soul-satisfying niche, create their unique programs and customize a six-figure business plan for them that suits their lifestyle and that won’t burn them out - so they can get out there and share their healing gifts. I thoroughly enjoy this process and it is - a process and a journey of amazing personal development. The transformations in these coaches is astounding. My client concierge often says we should do time lapse photography on these health coaches because their growth as they awaken their inner healer and become the success and make the difference they know they were meant to make is visible in their confidence, grace and glow. I love that we now have many health coaches who have either reached or are on track to six figures as we continue to grow.
However, what I tell these health coaches is that it’s not about the money … but you gotta make enough money so that it’s not about the money. If you can’t put a roof over your head or food on the table and you have to do something else that does that, you can’t give your health coaching practice the focus it needs to really get off the ground. Granted, some people just want to do this as a hobby or help some friends and family and that is fine.
But for those of you who want to make a significant difference and help the world be healthier and happier, but you can’t see your way to it, then I want to invite you to hop on a call and let’s see what we can do to connect you with your soul-satisfying health coaching practice so that you can help your clients live their longest, healthiest, happiest lives while you do that for yourself and your family!
My heart is overjoyed and I am completely satisfied as I fulfill my original mission that began over 40 years ago - to have people live their longest, healthiest, happiest lives, and together we are doing that exponentially with this team - this family of excellent and amazing Awakened Healers!
Be Good For You!
Dr Shaunna